An SEO strategist plays an important role in growing business organically (no paying Google). He improves the website’s visibility online by improving keyword ranking in search engine results pages (SERPs). Also, he increases the website’s traffic and converts users into leads.
An SEO strategist uses different types of activities, tactics, and strategies for growing your business online. Here we are describing what activities are performed by a successful SEO strategist.
1- SEO Audit:
First of all an SEO strategist creates an SEO audit report for your business website and analyzes what issues are occurring in the website. He checks your website’s issues based on On-page SEO, Off-Page SEO, and Technical SEO and fixes them on priority.
2- Optimize Website’s Content User-Friendly
According to Google’s algorithm, your website’s content should be valuable, engaging, and easy to understand for the user.
If you optimize your website’s content user’s point of view where users spend more and more time then your content dwell time will increase and the bounce rate will decrease.
These signals will help you rank high automatically in search engine result pages (SERP).
3- Off-Page SEO
In Off-Page SEO, the strategist performs all the activities outside your website to improve the website’s search engine rankings and increase its overall authority score.
Here are some activities that are performed under Off-Page SEO.
Keyword Research:
Keyword research is the main part of SEO and also overall digital marketing. It is the process of finding and analyzing the search terms and phrases that users use in different search engines like Google, Bing, Yahoo, and Duck Duck Go to find information, products, and services.
In the keyword research part, the SEO strategist chooses that keywords have high search volume and low keyword difficulty (competition) so that they can rank easily on search engines.
In the above image, you can see the keyword “SEO Strategist” which has a 1.9k search volume and 29 Keyword Difficulties that are easy to rank in search engines.
Link Building:
Link Building plays an important role in Off-Page SEO for increasing your website authority score. Here SEO strategist creates high-quality backlinks for your website. In this process, he put your website link on another website. There are many activities performed for creating high-quality backlinks such as those given below.
- Guest Blogging
- Web2.0
- Business Listing
- Forum Submission
- Article Submission
- Image Submission
- PPT, PDF, Video Submission
- Classified Submissions
- Social Bookmarking
- Infographics Submissions
- Use Q&A Sites
There are also other Off-Page SEO activities but now these are expired such as directory submission and commenting etc.
4- On-Page SEO
On-page SEO is an activity that is performed inner of the website and the SEO strategist optimizes the elements in your website’s content.
This activity improves the website’s visibility and rankings in search engine results pages (SERPs) and enhances user experience, relevance, and search engine understanding regarding your content.
A good on-page SEO is very helpful for driving organic traffic and ensuring your site performs well in SERPs.
There are many tasks performed in On-Page SEO such as those given below.
- Post Valuable Content
- Keyword Optimization in Content
- Title tag updation
- Meta description updation
- Target Proper Headings Tags (H1 to H6)
- Proper Internal Linking of Website’s Pages
- Alt text of images
- User and Search Engine Friendly URL structure
5- Technical SEO
Today, Technical SEO is the most important part of SEO success. It focuses on optimizing the technical issues of a website to ensure that search engines can efficiently crawl, index, and understand its content.
Also, there are many tasks performed in Technical SEO such as those given below.
- Add an XML sitemap to the website for crawling and indexing properly the website’s URLs.
- Upload robots.txt file for URLs that you do not want to crawl.
- Reduce Unused CSS, JavaScript, and HTML files to improve page loading speed in the browser.
- Make Mobile-Friendly Website
- Use HTTPS to make a website secure.
- Add Structured Data and Schema Markup for providing extra information to search engines about your content. You can use different types of schema such as FAQs, Articles, Reviews and Ratings, products, etc.
- Use Canonicalization for making one version of a website such as https://www.clickzoner.com>www.clickzoner.com>clickzoner.com are three versions and when the user opens any one of them then it redirects to the main version (https://clickzoner.com/)
- Fix 404 and 301 redirect issues.