What are Google Ads?
The Google AdWords is an advertising platform of Google where Google provides the facility to the advertiser to promote his business online that is called Google Ads.
When an advertiser promotes his business through Google ads, then Google charges him some amount in the form of pay-per-click.
How to see competitors’ Google Ads?
There are many tools available to see the Google ads of our competitors related to our business, with the help of which we can see their Google ads. These are 6 powerful tools with the help of which we can easily see the Google ads of our competitors and can analyze them.
- Google Ads Keyword Planner
- Auction Insights
- SEMrush
- Ahrefs
- SpyFu
- Google Ads Transparency Center
In the above tools, 2 are Google tools which are totally free and the remaining 4 are 3rd party tools which we can use for free on a trial basis for some time, after that, we have to buy them.
How to analyze competitor Google Ads?
When you run Google ads for your business, there are many challenges to face for good ROI. So to overcome the challenge we have to analyze our competitors where we get to know many such factors that we are missing in our Google ads.
There may be different ad types of competitors analysis such as Google Search ads, Google Shopping ads, and ads on websites that partner with Google through the Display Network. Specifically, we will talk here about Google Search Ads.
Identify Your Google Ads Competitors
First of all, you have to identify the competitors related to your business who are running Google ads. For this, you have to enter your focus keyword in the Google search engine and see which competitors are ranking inorganically on the top page of Google.
You have to analyze the competitors whose ads are ranking on top in the Google search engine and see what they are doing that you are missing in your Google ads. For more in-depth analysis you can use Semrush or Ahref tools.
How to Do Keyword Research and Find Your Competitors’ Paid Keywords?
Keyword research is the most important part of running Google ads. Before running Google ads for any business, you will have to research keywords for that ad. Keep in mind that these keywords should be relevant to your business and you should target phrase match keywords.
If you target broad match keywords, you may get a lot of irrelevant clicks which can spoil your ROI. So you should be very careful while selecting keywords for your ads.
You can use any of the tools mentioned above for keyword research like Semrush and with its help you can also find paid keywords of your competitors, search volume, keyword difficulty, CPC, traffic, etc.